NatureBox Takes The ALS Ice Bucket Challenge

by / ⠀NatureBox / August 18, 2014

Last Friday, our friends at The Honest Company nominated us to take the ALS Ice Bucket Challenge. And because we never back down from a challenge – especially one that benefits such a great cause – we happily agreed. 

We’re honored to be part of a movement that benefits the ALS Association, a nonprofit that fights amyotrophic lateral sclerosis, also known as Lou Gehrig’s Disease. In fact, we’re proudly donating $100 on behalf of every NatureBox employee who participated in this Ice Bucket Challenge. 

In the past month and a half, the ALS Association has seen its donations increase over 6.5 times! And that’s pretty cool. (Like, really, really cool.) Watch the video of our chilly challenge:

In the interest of paying it forward, we’re nominating our friends: Blue Apron, PopSugar and Rashad Jennings of the New York Giants!

Want to be part of the movement? Click here if you’d like to make your own donation to the ALS Association. And if you decide to take on the challenge, don’t forget to use #ALSIceBucketChallenge to keep raising awareness!

Stay cool!

-The NatureBox Team

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